Hi there! I am
Joanna.
Let’s reach the
top together!
Who am I?
I am a Creative Brand Strategist with solid leadership skills, comprehensive knowledge in all major marketing disciplines, and a certification as a Project Manager Agile. As an experienced strategist and goal-oriented professional, I have a keen eye for creating and bringing products to life, while being a dreamer driven by a passion for beautiful storytelling. I am also a sports enthusiast, passionate about healthy lifestyle and cuisine. ​
Team work is the fuel that allows common people to attain uncommon results.
creative marketing
leading creative team, developing creative guidelines and directing creative work, including print collateral, websites, email campaigns, television and radio advertising.
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web design
creating a functional yet aesthetically pleasing design using HTML, CSS, JavaScript, Adobe Illustrator and Adobe Photoshop.
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photography
Coordinating photoshootings. Capturing moments and telling stories through images. Possesing knowledge in shooting, editing and maintaining photo equipment.
Do not just set goals.
Hunt them!
about me
There is a story behind each brand. There is a person behind each thing. I like delving into the brand’s esthetics, thinking of how to visually express its values, and feeling like I am a part of their story. My goal is to achieve the best possible outcome of each project I lead both visually and essentially to meet customer expectations and drive sustainable growth, thus if you are looking for professional to provide your creative team with guidance and ideas to launch new impressive projects, do not hesitate and contact me!
welcome in
my element
resume
work
experience
To reach any significant goal,
You must leave your comfort zone
VARLION GmbH | 2025 -
CREATIVE LEAD
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Leading Varlion’s global creative direction across digital and visual platforms. Managing website design, content strategy, and international campaigns. Overseeing a global creative team and collaborating with media, IT, and logistics partners to deliver consistent, high-impact brand experiences.
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VARLION.COM​​​​​​
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Red Bull GmbH | 2008 - 2012
FIELD MARKETING SPECIALIST,
TEAM LEADER
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Supported HQ in managing and coordinating Wings Teams operations. Worked cross-functionally to handle internal and external requests in alignment with annual business priorities. Collaborated closely with the Sales team to develop and execute their initiatives.
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REDBULL.COM
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DUATIC Ag | 2024
DIGITAL ART DESIGNER
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Helped shape Duatic AG’s visual identity and led branding and marketing initiatives in the robotics sector. Translated complex technical concepts into clear, engaging visuals. Strengthened brand presence and supported strategic partnerships through digital art direction and project management.
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DUATIC.COM
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Body Chief | 2015 - 2021
CREATIVE DESIGNER
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Designed and executed digital visuals for online and print campaigns, digital marketing, and television. Developed brand guidelines and visual identities for the British, German, and Polish markets.​
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​BODYCHIEF.PL
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VISION GmbH | 2021 - 2023
MARKETING MANAGER
CREATIVE BRAND STRATEGIST
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As Marketing Manager, I led an international team of 7–8 professionals, driving brand strategy, campaign planning, and creative development across European markets. I collaborated cross-functionally with sales, design, and product teams to ensure brand consistency and innovation across all channels, elevating VISION’s positioning in a competitive hospitality sector.
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VISIONAPARTMENTS.COM​​
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​​​HEKA Web&Design | 2008 - 2021
OWNER,
SPORT FACILITY MANAGER​​​​​
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Founded and ran a full-service creative agency delivering digital and physical branding solutions to clients across Europe. Led projects in web design, brand identity, advertising, visual content creation, and marketing strategy. Also operated a sponsored wake park facility with brands like Heineken and Rockstar.
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resume
hard
skills
Over the course of the last years I gained and polished hard skills such as knowledge of graphic design software, proficiency in project management, experience in brand development, and expertise in digital marketing. I have deep understanding of the creative process and I am able to manage teams effectively. Additionally, I gained technical expertise in web design, user interface design, and multimedia production that is crucial, as well as familiarity with the latest trends in social media and advertising.
SOFTWARE PROFICIENCY:
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Design:
Ps | Ai | Lr | Id | Ae
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Programming
HTML5 | CSS3 | React.js
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Online Business:
Presta Shop Management | Mailchimp
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Social Media
Spark AR Studio | Canva
CERTIFICATES:
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Project Management AGILE
2024
Digital Marketing
2024
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Front-End Developer
2018 | 2021
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Adobe Creative Suite
2014
LANGUAGES:
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Polish native
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English fluent
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German intermediate
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Spanish elementary
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resume
soft
skills
Exceptional communication, leadership, and collaboration abilities - that is what characterizes me. I am a strong listener and communicator who can effectively convey ideas and feedback to team members and clients alike. I demonstrate empathy and understanding, fostering a positive and collaborative work culture. Additionally, I possess adaptability and problem-solving skills, enabling them to navigate challenges and pivot strategies when necessary. Consistently inspiring and motivating the team to achieve best work is a key, leading to successful and innovative outcomes.
SOFT SKILLS:
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Technology Comfort
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Creativity
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Leadership
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Communication
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Multitasker
Sales skills
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Quick Learner
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Empathy
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highlights
Varlion GmbH
Creative Lead
As Creative Lead at Varlion GmbH—a global leader in racket sports with over 30 years of innovation in engineering and design—I oversee the brand’s creative and visual direction across all platforms. I led the full-cycle development of Varlion’s new global website, from initial concept through UX/UI design, content strategy, and technical coordination with external IT and media agencies. The result is a user-focused platform that reflects Varlion’s premium positioning in international markets.
In addition to digital leadership, I direct global photo shoots, shape visual storytelling across campaigns, and manage the creative strategy for newsletters, social media, and product communications. I lead an international creative team, building a structured yet inspiring environment where ideas are transformed into impactful, high-quality brand experiences. My focus is on aligning Varlion’s strong legacy with bold, modern execution.
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SAMPLE PROJECTS
